David does the admin.
You do the food.
David is your AI F&B Controller. He scans your supplier invoices, products and count sheets from a photo, builds your recipes, creates your purchase orders and tells you where your margin went — so the people who trained to cook and run rooms spend their time doing that, not typing.
Free software · No subscription · No contract · £160 of credit to start
Tired of adapting to systems built for someone else?
Every other system in hospitality hands you the same rigid template it hands everyone, and expects your kitchen to bend around it. We build the one that adapts to you — including taking out the parts you do not use, so the screen holds your job and nothing else.
That is what the human skillset is for. You do not pay for software. You pay for someone who has run a kitchen sitting down with you and shaping FoxEra around how your venue actually works — and only if you want it.
What David does
The job, not a dashboard
Reads your invoices
Photograph a supplier invoice or upload the PDF. David pulls out every line — description, quantity, unit, price — and matches it to ingredients you already hold instead of creating duplicates.
Scans your products
Point the camera at a product or barcode. It becomes an ingredient with the right pack size. Nobody types a product name into FoxEra.
Reads your count sheets
If your team counts on paper, keep counting on paper. Photograph the sheet and David turns it into a stock count.
Builds your recipes
David creates recipes from standard specs so you start from something, not from an empty screen. You adjust the yields and costs to match how your kitchen actually does it.
Watches your stock
What is low, what is on order, what moved in price. When a supplier quietly puts a case up, the dishes using it re-cost themselves.
Answers questions
Ask what needs ordering, what your worst-performing dish is, or to raise a purchase order. David does it and shows you what he did.
What David does not do
- He does not make the decisions. Portion sizes, specs and what to do about a bad variance are still yours.
- He is not always right. Faded thermal paper and handwritten credit notes need checking — FoxEra flags what it is unsure about instead of guessing quietly.
- He does not run your till, your bookings or your CRM yet. Those are on the roadmap and we will not pretend otherwise.
We would rather tell you this now than have you find it out in week one.
Questions about David
- What is an AI F&B Controller?
- An F&B controller is the person in a hospitality business who keeps food and beverage costs under control: entering invoices, costing recipes, running stock takes and chasing variance. David is an AI that does that work inside FoxEra, so a chef or manager does not have to spend their evenings on it.
- What can David actually do today?
- David scans supplier invoices, products and paper count sheets from a photo. He creates ingredients, suppliers, purchase orders and recipes. He reports what is low, what changed price, and where margin went. Everything he does is visible and editable — nothing happens to your stock without you seeing it.
- Do I have to format my data for FoxEra?
- No. FoxEra reads your spreadsheet in whatever shape it already is and maps your columns to its fields. If a row cannot be read, it tells you exactly which row and why, in plain English, so you can fix it in seconds rather than guessing.
- Is FoxEra really free?
- The software is free. There is no subscription, no per-seat fee and no contract. New businesses start with £160 of credit, which is roughly a month of heavy use. After that you pay only for what David does — around £1 for an invoice scan. Use it less and you pay less.
- Does David replace my chef or manager?
- No. David removes the typing, not the judgement. Deciding a portion size, changing a spec or reading why a variance happened is still your job — and should be. David exists so the people who trained to cook and run rooms can spend their time doing that.
- What if David gets something wrong?
- You see everything before it lands. A faded thermal receipt or a handwritten credit note will sometimes need a correction, and FoxEra flags what it is unsure about rather than guessing silently. Treat David as removing hours of data entry, not as removing the need to check.
Put David to work tonight
Create your company, photograph one invoice, and see your stock file fill itself. It takes about two minutes.