Free core software. Pay only for metered actions.
Core software, saved data, reports, users and David AI text chat are free forever; the metered AI, import, integration and workflow actions listed on Pricing use credits; every company starts with 24,000 credits (the same balance as the £160 top-up), and you can add more from £10 in the app or earn them by watching eligible videos.
Your starting allowance
24,000 credits
The same balance as the £160 top-up package
No card is needed to create your company. Your saved data, reports and core screens remain available if the balance reaches zero.
Top up only when you choose
Top-ups start at £10. Eligible videos can also add credits. Nothing renews automatically.
Real costs from the product
Cost per action
These rows are generated from the same constants the product uses to charge credits. Disabled future charges are not shown.
| Action | Credits | Base-rate equivalent |
|---|---|---|
| POS sales import / sync run | 20+ 1 credit per 50 lines | £0.20 |
| AI invoice scan | 100 | £1.00 |
| AI recipe generation | 25 | £0.25 |
| AI product scan | 50 | £0.50 |
| AI count-sheet scan | 50 | £0.50 |
| David AI text chat message | Free | Free |
| David AI voice interaction | 30 | £0.30 |
| David AI live voice call | 90 | £0.90 |
| Bulk ingredient import | Free | Free |
| AI file import (photo, PDF or invoice) | 100 | £1.00 |
| Google Sheets import | 20 | £0.20 |
| Paste-to-chat import | 50 | £0.50 |
| Feature request | 100 | £1.00 |
| Delivery received | 5 | £0.05 |
| Stock count completed | 5 | £0.05 |
| Waste record | 2 | £0.02 |
| Recipe created | 2 | £0.02 |
Base-rate equivalents use £1 = 100 credits. Larger top-ups include bonus credits, so their effective cost per action is lower.
What stays free forever
No subscription, per-seat fee, contract or read-only lockout.
- Access to the core software and every saved record
- Unlimited users and sites
- Live stock views, recipe costing, gross-profit and variance reports
- David AI text chat
- Data export whenever you need it
Top up only when you choose
Top-ups start at £10. Eligible videos can also add credits. Nothing renews automatically.
Straight answers about money
- Is FoxEra really free?
- There is no subscription, per-seat fee or contract. Core access and the free items above do not expire. Only the metered actions in the table reduce your credit balance.
- What happens when credits run out?
- Your saved data, reports and core screens remain available. Metered actions pause until you top up or earn more credits.
- Does every David AI message cost credits?
- No. David AI text chat is free. Scans, generated recipes and voice features use the amounts shown in the table.