FoxEra vs Jelly: which is right for your restaurant?

Jelly is a genuinely good UK inventory product, and it is the one we get compared to most, so it deserves a straight answer rather than a marketing one. This page names where each of us actually wins, written by FoxEra, which means you should treat it accordingly and check the details yourself.

Prices below were correct in July 2026. Check both before deciding — they move.

The core difference: how you pay

Jelly charges a flat rate, around £129 a month per site, whatever you use. FoxEra's software costs nothing, and the AI work — invoice scanning, product scans, questions — is charged per action, with credit included to start.

• A flat fee is easier to budget and cheaper if you trade hard every month, all year.
• Usage pricing is cheaper if your trade is seasonal, if you are a small single site, or if some months you barely touch the system.
• A quiet January costs a Jelly customer the same £129 as a busy December. It costs a FoxEra customer close to nothing.

If you want one number to budget and you trade steadily all year, that is a real point in Jelly's favour. We would rather say so than pretend otherwise.

Getting started

Jelly is built for speed to value — price alerts within 24 hours of your first invoice is a genuinely strong onboarding claim. FoxEra is built to be finished by you, alone, the same evening: drag in whatever spreadsheet you already have, in whatever shape it is already in, and it tells you exactly which rows it could not read and why.

Neither of us should make you book a call before you can see anything. If a vendor in this category is demo-gated, that is worth noticing.

What each does

• Both: recipe and dish costing, live stock, invoice handling, gross profit and variance reporting.
• Jelly: mature, established UK product with a longer track record and a wider set of paying customers today.
• FoxEra: David AI as a single point of contact for the admin — scanning, ordering, answering questions in plain English — and a system that lets you remove features you do not use rather than paying for a fixed feature set.

Multi-site

Jelly's flat per-site fee is simple to reason about across several venues: multiply and you have your bill. FoxEra scales with actual usage per site, which rewards a group with uneven trading between locations but is less predictable to forecast until you have a few months of data.

Choose Jelly if…

• You want one flat, predictable monthly number and you would rather not think about it again.
• You trade hard, steadily, every month of the year.
• You value the track record of a more established product today.

Choose FoxEra if…

• Your trade is seasonal, or you are not sure yet how heavily you will use the system.
• You are a small independent and £129 a month regardless of use feels like the wrong shape of cost.
• You want to set it up yourself tonight without booking anything.
• You want a system that removes features you do not use rather than sells you all of them.

The honest bit

Whichever you pick, the result depends far more on your setup than on the vendor. Correct pack sizes, real yields, recipes that match what the kitchen actually does — get that right and either product will serve you well. Get it wrong and either will give you confident, precise, wrong numbers.